Available · Remote / Buenos Aires
Complex
rules.
Clear
flows.
Senior Product Designer with 7+ years in product and 20 in digital. Fintech, payments, loyalty. I turn messy rules and edge cases into experiences that ship.
View work
AI-powered workflow:
Claude
Figma AI
ChatGPT
OPERATIONAL IMPACT · SHELL BKO
12→2h
Reduced backoffice cycle time through user research, clearer states and flow redesign.
Shell Box · Argentina
FOUNDER TRUST · FINPERX USA
Hired again.
After working together at Ewally, its Founder & CEO chose me independently to help launch his new US fintech from 0→1.
Brand · Product · Framer
Available for new roles
Experience at
Shell
Ewally
Carrefour Group
Sabio 360
La Liga
Years in Product Design
7+
Digital Products
B2B&B2C
Languages: ES · PT · EN
3
Work authorizations: AR · BR · EU
3
UX Benchmark
Cross-device flow
KYC / Compliance
Digital account onboarding
I designed a cross-device onboarding flow for opening a digital account, combining desktop and mobile steps for identity verification, document validation and liveness checks — with a strong focus on transparency throughout the process.
Case study coming soon
Central Bank guidelines
State management
Cross-bank flow
Reclaiming a Pix key
What happens when your new phone number is still registered as someone else’s Pix key? I translated Banco Central rules, cross-bank messaging and multi-day waiting periods into a simple experience users could understand and trust.
Case study coming soon
UX Benchmark
Eligibility-driven segmentation
UX/UI
Microcredit experience
I designed a simple microcredit flow for low-income users in Brazil, translating behavioral eligibility data into a low-friction borrowing experience for small emergency amounts up to R$150. The pilot quickly showed strong demand, with around 150 loan requests in its first days.
Case study coming soon
Fintech
Internal Tool
UX/UI
Anti-Fraud Operations
A streamlined workflow for fraud operators to identify and investigate suspicious transactions.
Case study coming soon
Discovery
Stakeholder Alignment
Fintech
BR ↔ AR
Shell • Cross-country product discovery
I led a bi-national discovery between Brazil and Argentina, working across Product, Engineering, Marketing and Data to identify proven Shell Box experiences that could be reused or adapted locally, reducing duplication and helping a smaller development team focus on higher-value opportunities.
Check case
Branding
Conversion
Mobile UI
Shell × Ferrari promo UI
Premium promotional campaign design for Shell's Ferrari partnership activation.
Check case
Design System
Fintech
Material 3
Ewally • Blu Design System
Complete design system for fintech app based on Material Design 3, including components, tokens, and documentation.
Check case
Mobile UI
Fintech
Pix
Digital wallet with Pix
A Material 3-based wallet experience designed around Pix, combining clarity, speed, and trust across everyday financial actions.
Check case
Fintech
Brand
0→1
Framer
Finperx • From brand to launch
Selected independently by Ewally's Founder & CEO to help shape his new US fintech, from brand identity to a lead-generation digital experience.
Case study coming soon
Branding - Visual Design - UX/UI - Framer
Fintech
Backoffice
Research
From 12 hours to 2 hours
Complete backoffice redesign reducing operational cycle time by 83% through user research and flow optimization.
Check case
Selected work
Cases that shipped.
"I turn complex rules into flows that engineers can ship and users can trust."
Complex flows & states
Discovery & research
Design systems
Stakeholder alignment
AI-assisted UX workflow
🤝
Trusted twice
After working together at Ewally, its Founder & CEO came back to me independently to help launch Finperx, his new financial venture in the US.
⚡
AI-augmented, human-led
5-day delivery on Shell BR case using AI for rapid wireframing and research synthesis, refined with human judgment.
🔗
Cross-functional bridge
Align product, engineering, marketing, and ops through clear documentation and collaborative processes.
About
Designer. Strategist. Fintech native.
Research, interviews, competitive analysis, stakeholder alignment.
Discovery
01
Problem framing, user flows, requirements, success metrics.
Define
02
Design
Wireframes, prototypes, visual design, testing iterations.
03
Handoff, documentation, QA support, measurement.
Deliver
04
End-to-end.
real.
something
Let's build
Open to new opportunities
Product Designer UX/UI · Buenos Aires, Argentina
Tom Oliva
About
Designer. Strategist. Fintech native.
🌎
Authorized in 3 regions
Legal to work in Argentina, Brazil, and EU markets.
🇦🇷 Argentina
🇧🇷 Brazil
🇮🇹 EU (Italian)
⚡
AI-augmented, human-led
5-day delivery on Shell BR case using AI for rapid wireframing and research synthesis, refined with human judgment.
🔗
Cross-functional bridge
Align product, engineering, marketing, and ops through clear documentation and collaborative processes.
Open to new opportunities
Let's build
something
real.
Tom Oliva
Product Designer UX/UI · Buenos Aires, Argentina
End
to
end.
01
Discovery
Research, interviews, competitive analysis, stakeholder alignment.
02
Define
Problem framing, user flows, requirements, success metrics.
03
Design
Wireframes, prototypes, visual design, testing iterations.
04
Deliver
Handoff, documentation, QA support, measurement.
Experience at
Shell
Movistar
Ewally
Carrefour Group
Sabio 360
La Liga
7+
Years in Product Design
B2B+B2C
Digital Products
3
Languages: ES · PT · EN
3
Work authorizations: AR · BR · EU
Selected work
Cases that shipped.
Fintech
Backoffice
Research
From 12 hours to 2 hours
Complete backoffice redesign reducing operational cycle time by 83% through user research and flow optimization.
−83%
Time
saved
0
Training needed
12h
2h
Loyalty
E-commerce
AI-assisted
Shell Box BR Friction to decision
Loyalty program UX improvements reducing user friction in redemption flows.
Branding
Conversion
Mobile UI
Shell × Ferrari promo UI
Premium promotional campaign design for Shell's Ferrari partnership activation.
Design System
Fintech
Material 3
Ewally Blu Design System
Complete design system for fintech app based on Material Design 3, including components, tokens, and documentation.
blu
AI in my workflow
AI-augmented. Human-led.
⚡
Research synthesis
Synthesize interviews and calls into themes, risks and action plans — in minutes.
Claude
ChatGPT
✍️
UX writing & microcopy
Error states, empty states, tone variants across EN, PT and ES.
Claude
Figma AI
🔁
What-if scenarios
Simulate complex rule logic and edge cases before spending engineering time.
Claude
Cursor
⚙️
Prototype acceleration
Research to UI in ~5 days on the Shell BR case, using AI for wireframes then refined in Figma.
Figma AI
Lovable
Bubble
"A process that would take weeks — delivered in ~5 days."
Shell Box BR · E-commerce friction case
Shell Buenos Aires · Design review session
"I turn complex rules into flows that engineers can ship and users can trust."
Complex flows & states
Discovery & research
Design systems
Stakeholder alignment
AI-assisted UX workflow
About
Designer. Strategist. Fintech native.
🌎
Authorized in 3 regions
Legal to work in Argentina, Brazil, and EU markets.
🇦🇷 Argentina
🇧🇷 Brazil
🇮🇹 EU (Italian)
⚡
AI-augmented, human-led
5-day delivery on Shell BR case using AI for rapid wireframing and research synthesis, refined with human judgment.
🔗
Cross-functional bridge
Align product, engineering, marketing, and ops through clear documentation and collaborative processes.
End-to-end.
01
Discovery
Research, interviews, competitive analysis, stakeholder alignment.
02
Define
Problem framing, user flows, requirements, success metrics.
03
Design
Wireframes, prototypes, visual design, testing iterations.
04
Deliver
Handoff, documentation, QA support, measurement.
Scroll
Available for new roles
Available · Remote / Buenos Aires
OPERATIONAL IMPACT · SHELL BKO
12→2h
Reduced backoffice cycle time through user research, clearer states and flow redesign.
Shell Box · Argentina
FOUNDER TRUST · FINPERX USA
Hired again
After working together at Ewally, its Founder & CEO chose me independently to help launch his new US fintech from 0→1.
Brand · Product · Framer
Senior Product Designer with 7+ years building complex B2B and B2C products across fintech, payments and loyalty. I turn messy rules and edge cases into experiences that ship.
View work
AI-powered workflow:
Claude
Figma AI
ChatGPT
Open to new opportunities
Let's build
something
real.
oliva.tomas@gmail.com
designer-tom.com
Tom Oliva
Product Designer UX/UI · Buenos Aires, Argentina
Complex
Clear
flows.
rules.
Tom.