Available · Remote / Buenos Aires
Complex
rules.
Clear
flows.
OPERATIONAL IMPACT · SHELL BKO
12→2h
Reduced backoffice cycle time through user research, clearer states and flow redesign.
Shell Box · Argentina
CROSS-COUNTRY DISCOVERY
BR↔AR
Led binational discovery to reuse mature Brazil patterns in Argentina.
Shell Box · Dual market
Available for new roles
Senior Product Designer with 7+ years building complex B2B and B2C products across fintech, payments and loyalty. I turn messy rules and edge cases into experiences that ship.
AI-powered workflow:
ChatGPT
Tactic.io
Figma Make
Claude
Experience at
La Liga
Sabio 360
Carrefour Group
Ewally
Shell
Movistar
Years in digital design
7+
Digital Products
B2B&B2C
Languages: ES · PT · EN
Work authorizations: AR · BR · EU
3
3
Cases that shipped.
Selected work
Fintech
Backoffice
Research
From 12 hours to 2 hours
Complete backoffice redesign reducing operational cycle time by 83% through user research and flow optimization.
−83%
Time saved
0
Training needed
Check case
Design System
Fintech
Material 3
Ewally — Blu Design System
Complete design system for fintech app based on Material Design 3, including components, tokens, and documentation.
Check case
Branding
Conversion
Mobile UI
Shell × Ferrari promo UI
Premium promotional campaign design for Shell's Ferrari partnership activation.
Check case
Loyalty
E-commerce
AI-assisted
Shell Box BR — Friction to decision
Loyalty program UX improvements reducing user friction in redemption flows.
Check case
Fintech
Product Design
Web + Mobile
Ewally — Financial platform + digital wallet
End-to-end fintech product design across web and mobile, turning complex financial operations into clear, scalable experiences.
Check case
⚡
Research synthesis
Synthesize interviews and calls into themes, risks and action plans — in minutes.
Claude
ChatGPT
✍️
UX writing & microcopy
Error states, empty states, tone variants across EN, PT and ES.
Claude
Figma AI
🔁
What-if scenarios
Simulate complex rule logic and edge cases before spending engineering time.
Claude
Cursor
⚙️
Prototype acceleration
Research to UI in ~5 days on the Shell BR case, using AI for wireframes then refined in Figma.
Figma AI
Lovable
Bubble
"A process that would take weeks — delivered in ~5 days."
Shell Box BR · E-commerce friction case
Shell Buenos Aires · Design review session
AI in my workflow
AI-augmented. Human-led.
"I turn complex rules into flows that engineers can ship — and users can trust."
Complex flows & states
Discovery & research
Design systems
Stakeholder alignment
AI-assisted UX workflow
Designer. Strategist. Fintech native.
About
🌎
Authorized in 3 regions
Legal to work in Argentina, Brazil, and EU markets.
🇦🇷 Argentina
🇧🇷 Brazil
🇮🇹 EU (Italian)
⚡
AI-augmented, human-led
5-day delivery on Shell BR case using AI for rapid wireframing and research synthesis, refined with human judgment.
🔗
Cross-functional bridge
Align product, engineering, marketing, and ops through clear documentation and collaborative processes.
End-to-end.
01
Discovery
Research, interviews, competitive analysis, stakeholder alignment.
02
Define
Problem framing, user flows, requirements, success metrics.
03
Design
Wireframes, prototypes, visual design, testing iterations.
04
Deliver
Handoff, documentation, QA support, measurement.
Open to new opportunities
Let's build
something
real.
oliva.tomas@gmail.com
+54 9 2342 457441
Tom Oliva
Product Designer UX/UI · Buenos Aires, Argentina