Available · Remote / Buenos Aires
Complex rules.
Clear flows.
Senior Product Designer specialising in fintech, payments, loyalty, and complex digital products. I turn regulated, data-heavy problems into experiences engineers can ship and users can trust.
TOMI
SHELL BOX
12h → 2h
−83% cycle time on operational flows
EWALLY PIX
Pix-first
Wallet designed around Pix as primary
BLU DESIGN SYSTEM
1 system
Shared across web, mobile and operations
Experience at
Digital wallet with Pix
Designed a Material 3 mobile wallet that puts Pix at the centre of every interaction, from the 5-tab navigation with a floating Pix indicator to the dark-mode Área Pix action hub.
Fintech · PRODUCT DESIGN · Mobile
Check case
From 12 hours to 2 hours
Redesigned Shell Box's station operator dashboard, cutting the end-of-day reconciliation workflow by 83%. Discovery, stakeholder alignment, and shipped to production.
Check case
SHELL · EMPLOYEE EXPERIENCE · BACKOFICCE
Ewally • Blu Design System
Built a fintech-grade design system from scratch, colour tokens, type scale, components, and documentation covering web, mobile, and operations surfaces.
Check case
Design System · MATERIAL DESIGN · DOCUMENTATION
Selected work
Cases that shipped.
What I bring
Complex systems,
clear thinking.
Seven years designing products at the intersection of regulation, data, and real human need.
◈
Fintech native
Payments, wallets, credit, loyalty
⌥
Complex flows & states
Multi-step, conditional UX
◎
Research to delivery
Discovery through production
⊞
Design systems
Tokens, components, docs
⟡
Stakeholder alignment
Eng, product, business
⬡
AI-assisted workflow
Accelerated exploration
Trusted twice
Ewally´s CEO hired me twice.
Ewally's Founder & CEO chose me as an independent designer to help launch his new financial startup in the US
Selected impact
−83%
Cycle time · Shell Box
150+
Loan requests / day · Microcredit
1 system
Shared DS · Ewally
How I work
End-to-end & cross-functional.
Product
Engineering
Marketing
Data
Operations
More cases
More complex product work.
Anti-Fraud · Operations · Pix
Pix Anti-Fraud Operations
Designed the internal tooling used by fraud analysts to monitor, investigate and act on suspicious Pix transactions in real time.
Shell · Strategy · Discovery
Shell · Cross-country product discovery
Mapped divergent Argentina and Brazil product roadmaps into a unified design strategy, navigating regulatory, language, and market constraints.
Fintech · Credit · Onboarding
Microcredit experience
Redesigned the microloan request flow to achieve 150+ daily loan requests, simplifying a complex credit product into a mobile-first step-by-step experience.
Brand · Product · Launch
Finperx · From brand to launch
Led end-to-end design for Finperks, from brand identity and design language to product screens, twice.
Shell · Promo · Visual
Shell · Ferrari promo UI
High-stakes promotional campaign interface for Shell's Ferrari partnership, tight deadline, high-visibility execution.
Fintech · Onboarding · Identity
Digital account onboarding
Designed a compliant, low-friction onboarding flow for digital account opening, balancing KYC requirements with a warm, approachable user experience.
Pix · Self-service · Support
Reclaiming a Pix key
Simplified the contested-Pix-key recovery process into a self-service flow, reducing support load while giving users confidence through a tense, high-stakes interaction.
"I turn complex rules into flows that engineers can ship and users can trust."
— Tomás Oliva, Product Designer
Core strengths
Complex flows & states
95%
Design systems
90%
Stakeholder alignment
85%
Research & discovery
88%
AI-assisted workflow
82%
About
Designer. Strategist. Fintech native.
Based in Buenos Aires, working globally. I design products that operate in regulated, high-complexity environments, fintech, payments, operations, where getting the details right isn't optional.
My background spans product design, branding, digital marketing, and motion, giving me an unusual range that lets me work across the full product lifecycle, from early research to polished delivery.
Years of experience by discipline
Product Design
7+
Graphic Design & Branding
10+
Digital Marketing
10+
Motion & Animation
5+
◎
Product thinking
Strategy, discovery, prioritisation
⌥
Complex systems
Multi-state, conditional flows
◈
Visual craft
Typography, layout, motion
⟡
Collaboration
Eng, PM, brand, data
⊞
Design systems
Tokens → components → docs
⬡
ES · PT · EN
Fluent across three markets
End-to-end.
Discovery through delivery and back again.
01
Discover
Research, interviews, heuristics, competitive analysis
02
Define
Problem framing, flows, system mapping, constraints
03
Design
Wireframes, prototypes, design system, iteration
04
Deliver
Handoff, QA support, metrics, iteration post-launch
real.
something
Let's build
Open to new opportunities
Product Designer UX/UI · Buenos Aires, Argentina
Tom Oliva
Tom.
Tomas Oliva.
Product Designer UX/UI · Buenos Aires, Argentina
Available · Remote / Buenos Aires
Complex rules.
Clear flows.
Senior Product Designer specialising in fintech, payments, loyalty, and complex digital products. Turning regulated problems into experiences engineers can ship.
T · O
T · O
SHELL BOX
12h → 2h
−83% cycle time
EWALLY PIX
Pix-first
Material Design Wallet
BLU DESIGN SYSTEM
1 system
Web & mobile
SHELL BACKOFFICE
Operational UX
Internal tool redesign
Experience at
7+
years Product Design
B2B & B2C
Product experience
ES · PT · EN
Languages
AR · BR · EU
Markets
Selected work
Cases that shipped.
Fintech · Mobile · Pix
Digital wallet with Pix
A Material 3 mobile wallet that puts Pix at the centre — from the 5-tab navigation to the dark-mode Área Pix hub.
Check case →
Shell · Operations · UX
From 12 hours to 2 hours
Redesigned Shell Box's station operator dashboard, cutting the end-of-day reconciliation workflow by 83%.
Check case →
Design System · Ewally · M3
Ewally · Blu Design System
A fintech-grade design system from scratch — colour tokens, type scale, components, and documentation.
What I bring
Complex systems, clear thinking.
Seven years designing products at the intersection of regulation, data, and real human need.
◈
Fintech native
Payments, wallets, credit
⌥
Complex flows
Multi-step, conditional UX
◎
Research to delivery
Discovery → production
⊞
Design systems
Tokens, components, docs
⟡
Stakeholder alignment
Eng, product, business
⬡
AI-assisted workflow
Accelerated exploration
Trusted twice
Ewally´s CEO hired me twice.
Ewally's Founder & CEO chose me as an independent designer to help launch his new financial startup in the US
Selected impact
−83%
Cycle time · Shell Box
150+
Loan req/day · Microcredit
1 DS
Shared · Ewally
How I work
End-to-end & cross-functional.
Product
Engineering
Marketing
Data
More cases
More complex product work.
Anti-Fraud · Operations · Pix
Pix Anti-Fraud Operations
Internal tooling for fraud analysts to monitor, investigate and act on suspicious Pix transactions in real time.
Shell · Strategy · Discovery
Shell · Cross-country product discovery
Mapped divergent Argentina and Brazil product roadmaps into a unified design strategy.
Fintech · Credit · Onboarding
Microcredit experience
Redesigned the microloan request flow to achieve 150+ daily loan requests on mobile.
Brand · Product · Launch
Finperx · From brand to launch
End-to-end design for Finperks — brand identity through product screens — twice.
Shell · Promo · Visual
Shell · Ferrari promo UI
High-stakes promotional campaign interface for Shell's Ferrari partnership.
Fintech · Onboarding · Identity
Digital account onboarding
Compliant, low-friction onboarding for digital account opening — balancing KYC with a warm experience.
Pix · Self-service · Support
Reclaiming a Pix key
Simplified the contested-Pix-key recovery process into a confident self-service flow.
"I turn complex rules into flows that engineers can ship and users can trust."
— Tomás Oliva, Product Designer
Core strengths
Complex flows & states
95%
Design systems
90%
Stakeholder alignment
85%
Research & discovery
88%
AI-assisted workflow
82%
About
Designer. Strategist. Fintech native.
Based in Buenos Aires, working globally. I design products that operate in regulated, high-complexity environments — where getting the details right isn't optional.
My background spans product design, branding, digital marketing, and motion — giving me unusual range across the full product lifecycle.
Years by discipline
Product Design
7+
Graphic Design & Branding
10+
Digital Marketing
10+
Motion & Animation
5+
◎
Product thinking
Strategy, discovery
⌥
Complex systems
Multi-state flows
◈
Visual craft
Type, layout, motion
⟡
Collaboration
Eng, PM, brand, data
⊞
Design systems
Tokens → delivery
⬡
ES · PT · EN
Three markets
End-to-end.
01
Discover
Research, interviews, heuristics, competitive analysis
02
Define
Problem framing, flows, system mapping, constraints
03
Design
Wireframes, prototypes, design system, iteration
04
Deliver
Handoff, QA support, metrics, post-launch iteration
Tomás Oliva
designer-tom.com
oliva.tomas@gmail.com
Buenos Aires / Remote · 2026