Available · Remote / Buenos Aires
Complex
rules.
Clear
flows.
Senior Product Designer with 7+ years in product and 20 in digital. Fintech, payments, loyalty. I turn messy rules and edge cases into experiences that ship.
View work
AI-powered workflow:
Claude
Figma AI
ChatGPT
OPERATIONAL IMPACT · SHELL BKO
12→2h
Reduced backoffice cycle time through user research, clearer states and flow redesign.
Shell Box · Argentina
CROSS-COUNTRY DISCOVERY
BR↔AR
Led binational discovery to reuse mature Brazil patterns in Argentina.
Shell Box · Dual market
Available for new roles
Experience at
Shell
Ewally
Carrefour Group
Sabio 360
La Liga
Years in digital design
7+
Digital Products
B2B&B2C
Languages: ES · PT · EN
3
Work authorizations: AR · BR · EU
3
Fintech
Product Design
Web + Mobile
Ewally • Financial platform + digital wallet
End-to-end fintech product design across web and mobile, turning complex financial operations into clear, scalable experiences.
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Loyalty
E-commerce
AI-assisted
Shell Box BR • Friction to decision
Loyalty program UX improvements reducing user friction in redemption flows.
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Branding
Conversion
Mobile UI
Shell × Ferrari promo UI
Premium promotional campaign design for Shell's Ferrari partnership activation.
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Design System
Fintech
Material 3
Ewally • Blu Design System
Complete design system for fintech app based on Material Design 3, including components, tokens, and documentation.
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Fintech
Backoffice
Research
From 12 hours to 2 hours
Complete backoffice redesign reducing operational cycle time by 83% through user research and flow optimization.
−83%
Time saved
0
Training needed
Check case
Selected work
Cases that shipped.
"I turn complex rules into flows that engineers can ship and users can trust."
Complex flows & states
Discovery & research
Design systems
Stakeholder alignment
AI-assisted UX workflow
🌎
Authorized in 3 regions
Legal to work in Argentina, Brazil, and EU markets.
🇦🇷 Argentina
🇧🇷 Brazil
🇮🇹 EU (Italian)
⚡
AI-augmented, human-led
5-day delivery on Shell BR case using AI for rapid wireframing and research synthesis, refined with human judgment.
🔗
Cross-functional bridge
Align product, engineering, marketing, and ops through clear documentation and collaborative processes.
About
Designer. Strategist. Fintech native.
Research, interviews, competitive analysis, stakeholder alignment.
Discovery
01
Problem framing, user flows, requirements, success metrics.
Define
02
Design
Wireframes, prototypes, visual design, testing iterations.
03
Handoff, documentation, QA support, measurement.
Deliver
04
End-to-end.
real.
something
Let's build
Open to new opportunities
Product Designer UX/UI · Buenos Aires, Argentina
Tom Oliva
About
Designer. Strategist. Fintech native.
🌎
Authorized in 3 regions
Legal to work in Argentina, Brazil, and EU markets.
🇦🇷 Argentina
🇧🇷 Brazil
🇮🇹 EU (Italian)
⚡
AI-augmented, human-led
5-day delivery on Shell BR case using AI for rapid wireframing and research synthesis, refined with human judgment.
🔗
Cross-functional bridge
Align product, engineering, marketing, and ops through clear documentation and collaborative processes.
Open to new opportunities
Let's build
something
real.
Tom Oliva
Product Designer UX/UI · Buenos Aires, Argentina
End
to
end.
01
Discovery
Research, interviews, competitive analysis, stakeholder alignment.
02
Define
Problem framing, user flows, requirements, success metrics.
03
Design
Wireframes, prototypes, visual design, testing iterations.
04
Deliver
Handoff, documentation, QA support, measurement.
Experience at
Shell
Movistar
Ewally
Carrefour Group
Sabio 360
La Liga
7+
Years in Product Design
B2B+B2C
Digital Products
3
Languages: ES · PT · EN
3
Work authorizations: AR · BR · EU
Selected work
Cases that shipped.
Fintech
Backoffice
Research
From 12 hours to 2 hours
Complete backoffice redesign reducing operational cycle time by 83% through user research and flow optimization.
−83%
Time
saved
0
Training needed
12h
2h
Loyalty
E-commerce
AI-assisted
Shell Box BR Friction to decision
Loyalty program UX improvements reducing user friction in redemption flows.
Branding
Conversion
Mobile UI
Shell × Ferrari promo UI
Premium promotional campaign design for Shell's Ferrari partnership activation.
Design System
Fintech
Material 3
Ewally Blu Design System
Complete design system for fintech app based on Material Design 3, including components, tokens, and documentation.
blu
AI in my workflow
AI-augmented. Human-led.
⚡
Research synthesis
Synthesize interviews and calls into themes, risks and action plans — in minutes.
Claude
ChatGPT
✍️
UX writing & microcopy
Error states, empty states, tone variants across EN, PT and ES.
Claude
Figma AI
🔁
What-if scenarios
Simulate complex rule logic and edge cases before spending engineering time.
Claude
Cursor
⚙️
Prototype acceleration
Research to UI in ~5 days on the Shell BR case, using AI for wireframes then refined in Figma.
Figma AI
Lovable
Bubble
"A process that would take weeks — delivered in ~5 days."
Shell Box BR · E-commerce friction case
Shell Buenos Aires · Design review session
"I turn complex rules into flows that engineers can ship and users can trust."
Complex flows & states
Discovery & research
Design systems
Stakeholder alignment
AI-assisted UX workflow
About
Designer. Strategist. Fintech native.
🌎
Authorized in 3 regions
Legal to work in Argentina, Brazil, and EU markets.
🇦🇷 Argentina
🇧🇷 Brazil
🇮🇹 EU (Italian)
⚡
AI-augmented, human-led
5-day delivery on Shell BR case using AI for rapid wireframing and research synthesis, refined with human judgment.
🔗
Cross-functional bridge
Align product, engineering, marketing, and ops through clear documentation and collaborative processes.
End-to-end.
01
Discovery
Research, interviews, competitive analysis, stakeholder alignment.
02
Define
Problem framing, user flows, requirements, success metrics.
03
Design
Wireframes, prototypes, visual design, testing iterations.
04
Deliver
Handoff, documentation, QA support, measurement.
Scroll
Complex
rules.
Clear
flows.
Available · Remote / Buenos Aires
Senior Product Designer with 7+ years building complex B2B and B2C products across fintech, payments and loyalty. I turn messy rules and edge cases into experiences that ship.
AI-powered workflow:
Claude
Figma AI
ChatGPT
OPERATIONAL IMPACT · SHELL BKO
12→2h
Reduced backoffice cycle time through user research, clearer states and flow redesign.
Shell Box · Argentina
CROSS-COUNTRY DISCOVERY
BR↔AR
Led binational discovery to reuse mature Brazil patterns in Argentina.
Shell Box · Dual market
Available for new roles
Open to new opportunities
Let's build
something
real.
oliva.tomas@gmail.com
designer-tom.com
Tom Oliva
Product Designer UX/UI · Buenos Aires, Argentina
Tom.