Design that works everywhere.
Logo. Website. Landing page. UX. Campaign. Event.
All speaking the same language.
I’m the partner you need when you need 360° design.
Tomi
Most brands don’t have a design problem.
They have an identity problem.
When the logo says one thing, the website says another, and social media says something else, the brand loses authority. The customer doesn’t understand what you are. And what isn’t understood doesn’t get chosen.
My job is to build brands that speak with one voice, from the logo to the campaign. I get involved in every visual decision because every decision matters.
I work with founders, marketing teams, and organizations that understand design isn’t decoration. It’s communication.
Services
Branding & Identity
Logo, rebranding, visual system, brand guidelines. A solid foundation for everything else
Web & Landing Design
Websites, landing pages, portals. Design that converts. End-to-end.
Experience & UX
Clear flows, intuitive interaction, user-centered thinking. From discovery to QA.
Creative Direction
Art direction, integrated campaigns, consistent vision. I lead teams.
Digital Strategy & Campaigns
Positioning, web campaigns, social, email. All things visual.
Whatever It Takes
Merch. Events. Offline experiences. Problem solved.
Work
FinPerx
Brand Identity & Sales Website
Building a fintech brand from zero, from visual identity and art direction to a conversion-focused responsive website,
Framer implementation and launch.
Timeline
2026 — Actualidad
Rol
Brand & Product Designer
Scope
Brand Identity · Art Direction · Web Design · UX/UI
Responsive Design · Framer Implementation
Stefanini Group
Creative provider for Shell and Movistar during digital transformation.
Shell Box (payments + loyalty app)
UX/UI, user research, conversion optimization. 100k+ monthly transactions.
Movistar (website + app redesign)
New design system, heuristic audit, conversion improvements.
Focus: reducing friction, increasing CTR
Timeline
2025 — Actualidad
Rol
UX UI - Sr. Product Designer
Scope
UX/UI, Research, Conversion optimization
→ End-to-end UX/UI, user research, and conversion funnel optimization for Brazil, Argentina, and Peru.
National Basketball League of Argentina
What I did: full creative direction for five years.
Branding: rebranded the master brand plus 6 sub-leagues
Web & App: portal, mobile app, full digital design
UX: user flows, information architecture
Campaigns: social, banners, TV design
Experience: merchandising, stadium events
Design Lead: art direction and creative team leadership
Timeline
2014 — 2019
Rol
Creative Director + Brand Design
Scope
Identity · Digital · Events
→ Identity rolled out across 30+ teams and 5 seasons.
Sabio
A marketing agency that needed repositioning.
What I did:
Naming: created the name “Sabio”
Full branding: logo + color palette + visual guide
Web: corporate site + navigation system
UX: website user experience
Guidelines: documentation for internal teams
Merch: stationery, corporate materials
Design Lead: art direction and creative team leadership
Timeline
2015 — 2020
Rol
Brand Strategy + Design Lead
Scope
Branding · Web · Contenido
→ Led a team of 6 designers.
ProEnter
A sports marketing agency that needed a reliable creative partner.
What I did:
Web portals: for Boca Juniors, Argentina Basketball National Team, NBA3x
Print design: developed alongside digital projects
Experience design: user flows, information architecture
Campaigns: banners, email, social
Timeline
2010 - 2014
Rol
Creative Direction + Visual Identity
Scope
Identity · Product · Commercial
→ Lead design provider for sports brands and 30+ clubs over 4 years..
More work
Ewally (Carrefour Group Brazil)
Fintech wallet + financial portal. UX/UI + research + Material 3 design system.
I contributed to Pix integration.
3 years | 6 designers | UX/UI Lead
FIBA Americas
International tournament logos + graphic communication. Press releases, social media, daily publishing
2023 · Creative Direction · Campaign
Sergio Hernández
Personal brand for the most successful basketball coach in Argentina. A discreet identity, with character.
2021 · Personal Brand · Identity
What stage are you in?
Starting out: You need a brand you won’t be embarrassed by, and one that communicates clearly from day one.
Growing: Your brand exists, but it doesn’t scale. Every channel says something different. There’s no consistency.
Relaunching: What you had no longer represents who you are. It’s time to change the narrative.
Established: You already have market traction. Now you want a brand that matches what you’ve built.
Either way, what I do stays the same: one voice. Everywhere. Results.
Design that works everywhere.
Logo. Website. Landing page. UX. Campaign. Event.
All speaking the same language.
I’m the partner you need when you need 360° design.
Tomi
Most brands don’t have a design problem.
They have an identity problem.
When the logo says one thing, the website says another, and social media says something else, the brand loses authority. The customer doesn’t understand what you are. And what isn’t understood doesn’t get chosen.
My job is to build brands that speak with one voice, from the logo to the campaign. I get involved in every visual decision because every decision matters.
I work with founders, marketing teams, and organizations that understand design isn’t decoration. It’s communication
Services
Branding & Identity
Logo, rebranding, visual system, brand guidelines. A solid foundation for everything else
Web & Landing Design
Websites, landing pages, portals. Design that converts. End-to-end
Experience & UX
Clear flows, intuitive interaction, user-centered thinking. From discovery to QA.
Creative Direction
Art direction, campañas integradas,
visión consistente. Dirijo equipos.
Estrategia Digital & Campañas
Positioning, web campaigns, social, email. All things visual.
Whatever It Takes
Merch. Events. Offline experiences. Problem solved.
Work
FinPerx
FLAGSHIP
Brand Identity & Sales Website
Building a fintech brand from zero, from visual identity and art direction to a conversion-focused responsive website,
Framer implementation and launch.
Timeline
2025 — Actualidad
Rol
UX UI - Sr. Product Designer
Scope
Brand Identity · Art Direction · Web Design · UX/UI
Responsive Design · Framer Implementation
→ End-to-end UX/UI, user research, and conversion funnel optimization for Brazil, Argentina, and Peru.
Ver trabajo
Stefanini Group
Creative provider for Shell and Movistar during digital transformation.
Shell Box (payments + loyalty app)
UX/UI, user research, conversion optimization. 100k+ monthly transactions.
Movistar (website + app redesign)
New design system, heuristic audit, conversion improvements.
Focus: reducing friction, increasing CTR
Timeline
2025 — Current
RolE
UX UI - Sr. Product Designer
Scope
UX/UI, Research, Conversion optimization
→ End-to-end UX/UI, user research, and conversion funnel optimization for Brazil, Argentina, and Peru
National Basketball League
of Argentina
What I did: full creative direction for five years.
Branding: rebranded the master brand plus 6 sub-leagues
Web & App: portal, mobile app, full digital design
UX: user flows, information architecture
Campaigns: social, banners, TV design
Experience: merchandising, stadium events
Design Lead: art direction and creative team leadership
Timeline
2014 — 2019
RolE
Creative Director + Brand Design
Scope
Identity · Digital · Events
→ Identity rolled out across 30+ teams and 5 seasons
Sabio
CASO PRINCIPAL
A marketing agency that needed repositioning.
What I did:
Naming: created the name “Sabio”
Full branding: logo + color palette + visual guide
Web: corporate site + navigation system
UX: website user experience
Guidelines: documentation for internal teams
Merch: stationery, corporate materials
Design Lead: art direction and creative team leadership
Timeline
2015 — 2020
Rol
Brand Strategy + Design Lead
Scope
Branding · Web · Content
→ Led a team of 6 designers.
Ver trabajo
ProEnter
FLAGSHIP
A sports marketing agency that needed a reliable creative partner.
What I did:
Web portals: for Boca Juniors, Argentina Basketball National Team, NBA3x
Print design: developed alongside digital projects
Experience design: user flows, information architecture
Campaigns: banners, email, social
Timeline
2010 - 2014
Rol
Creative Direction + Visual Identity
Scope
Identity · Product · Commercia
→ Lead design provider for sports brands and 30+ clubs over 4 years.
Ver trabajo
More work
Ewally (Carrefour Group Brasil)
Fintech wallet + financial portal. UX/UI + research + Material 3 design system.
I contributed to Pix integration.
3 years | 6 designers | UX/UI Lead
FIBA Americas
Logos torneos internacionales + comunicación gráfica. Press releases, redes sociales, publicación diaria.
2023 · Dirección Creativa · Campaña
Sergio Hernández
Marca personal para el entrenador más ganador del básquet argentino. Identidad discreta, con carácter.
2021 · Marca Personal · Identidad
What stage are you in?
Starting out: You need a brand you won’t be embarrassed by, and one that communicates clearly from day one.
Growing: Your brand exists, but it doesn’t scale. Every channel says something different. There’s no consistency.
Relaunching: What you had no longer represents who you are. It’s time to change the narrative.
Established: You already have market traction. Now you want a brand that matches what you’ve built.
Either way, what I do stays the same: one voice. Everywhere. Results.