Tomás Oliva.
Discover
Simplify
Express
Selected work
Shell Box / Product Design · UX/UI · Research · Visual Experience
One product.
Many challenges.
From cross-country discovery to operational tools and branded loyalty experiences, I helped shape Shell Box across strategy, UX/UI and visual execution.
Role
Senior Product Designer
Markets
Argentina & Brazil
Scope
Discovery · Product · UX/UI · Visual
Period
2024–2026
Three connected challenges · Discovery / Operations / Loyalty experience
The big picture
Designing across
the product, not just the screen.
My work with Shell Box spanned different challenges: aligning product strategy across two countries, simplifying complex operational workflows, and designing customer-facing loyalty experiences.
Different problems. One approach: understand the context, reduce complexity and create clear, consistent experiences.
01
Discover
02
Simplify
03
Express
01 / Product Discovery · Argentina & Brazil
One product.
Two countries.
Shell Box Brazil had an established product, while Argentina presented different business and market requirements.
I led a bilingual discovery process connecting teams across both countries to identify reusable capabilities, local adaptations and new product opportunities.
Cross-country discovery
·
Stakeholder alignment
·
Prioritized product backlog
Real case documentation
connecting product operations, proven Brazil capabilities and Argentina's local requirements.
Explore the full discovery case
02 / UX Research · Backoffice · Product Design
From
12 hours to 2.
A critical operational workflow required almost an entire working day.
Through direct observation, workflow analysis and UX redesign, I simplified repetitive tasks, introduced bulk actions and improved validations and system feedback.
12h→2h
83% reduction
in operational cycle time
Less manual work. Clearer system states. A more efficient operational experience.
Explore the full UX case
03 / Shell × Ferrari · Loyalty · UX/UI · Visual Experience
Ferrari aspiration.
Shell clarity.
For Shell Box's Ferrari collectibles campaign, I designed a redemption experience that brought an iconic visual identity into an established digital product.
The challenge was to create a premium campaign experience while preserving usability, consistency and the familiar Shell Box interaction patterns.
End-to-end redemption journey
Branded digital experience
Consistent interaction patterns
UX/UI and visual integration for the Shell Box experience. Ferrari brand identity shown as campaign context; no claim of Ferrari identity authorship.
Explore the full campaign case
The takeaway
Strategy
to screen.
From research and stakeholder alignment to operational UX and branded customer experiences, my work with Shell Box connected different disciplines within one digital ecosystem.
The common thread: turning complex challenges into experiences that are clear, useful and consistent.
Research
·
Strategy
·
Product Design
·
UX/UI
·
Visual Design
·
Delivery
Want to see the thinking
behind the work?
Explore the detailed Product Design case studies for the research, workflows and design decisions behind each project.
Explore Product Design
Back to selected work
Shell Box unified case study · Tomás Oliva
Studio portfolio
Product Design
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