Tomás Oliva.
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Tomás Oliva · Independent Senior Designer
Design that works
everywhere.
I'm Tomás Oliva, a senior design partner working across brand, web and digital products. I help agencies and teams turn complex challenges into clear, consistent experiences — from strategy to execution.
Brand Identity
·
Web Design
·
UX/UI
·
Creative Direction
·
Design Leadership
Explore selected work
Let's talk
Available for freelance projects, agency partnerships & design leadership.
Buenos Aires · Argentina
Brand / Product / Direction
Experience with
Shell
Movistar
Ewally
Carrefour
La Liga
ProEnter
Selected work
Built across
disciplines.
Brand systems, digital products and campaigns shaped with the same principle: understand the challenge, make the work clear and carry it through.
01 / FinPerx
Brand identity · Web · UX/UI · Framer
From brand to launch.
Built a cohesive fintech brand and digital experience, from visual identity and UX/UI to a responsive website launched in Framer.
Evidence
Identity, website and launch delivered end-to-end.
View case study
02 / Stefanini / Shell / Movistar
UX/UI · Digital products · Research
Designing better digital experiences.
UX/UI, research and optimization across complex digital products, payments and customer experiences.
Evidence
Work delivered across Brazil, Argentina and Peru; Shell Box handles 100k+ monthly transactions as product scale, not attributed impact.
View case study
03 / Liga Nacional
Branding · Campaigns · Creative Direction
One identity. Every touchpoint.
Creative direction and integrated design across brand, digital platforms, campaigns and events.
Evidence
Identity applied across 30+ teams and five seasons, including the master brand and six sub-leagues.
04 / ProEnter
Agency partnership · Visual design · Digital
The creative partner behind the work.
Long-term creative collaboration supporting an agency and its clients across branding, campaigns and digital execution.
Evidence
Lead design provider for sports brands and 30+ clubs across a four-year partnership.
More selected work
A broader body of work.
Additional identity, product and campaign work from long-term collaborations.
Brand strategy · Web · Leadership
Sabio
Naming, identity, corporate website and documentation, delivered while leading a team of six designers.
Ewally
Fintech · UX/UI · Design system
Ewally
Fintech wallet and financial portal work, including UX/UI, research and a Material 3 design system.
View project
FIBA Americas
Creative direction · Campaign
FIBA Americas
International tournament identities and graphic communications across press and social publishing.
Also view Sergio Hernández identity work
Expertise
One partner.
Multiple disciplines.
From the first idea to the final detail, I connect strategy, design and execution.
01
Brand & Identity
Identity systems, rebranding and visual direction.
02
Web & Digital
Websites, landing pages and digital campaigns designed to communicate and convert.
03
UX/UI & Product
Interfaces, complex flows and digital experiences from discovery to delivery.
04
Creative Direction & Design Leadership
Creative direction, team leadership and senior design support for agencies and internal teams.
How I work with teams
Flexible
by design.
I adapt to the team, the challenge and the stage of the project — bringing senior-level thinking and hands-on execution.
01
Project Partner
End-to-end ownership for defined projects, from concept to delivery.
02
Embedded Designer
Senior design capacity integrated into an existing agency or product team.
03
Creative / Design Lead
Direction, alignment and design leadership across disciplines.
20+
Years in digital design
End-to-end
From strategy to delivery
5 seasons
Creative direction for La Liga
4 years
External partner for ProEnter
Have a project in mind?
Let's build
something great.
Need a senior designer who can connect brand, UX/UI and execution? Let's talk about your project.
Let's talk
Tomás Oliva · Independent Senior Designer · Buenos Aires
Product Design
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